Broker Check

Financial Consciousness 101: The Definition of Insanity

August 03, 2020

By Kristina Kuprina, Founder & CEO, Sequoia Wealth Advisors

They say the definition of insanity is to continue to use a strategy or behavior and expect a different result. A vast number of investors are trapped in this financial loop. If the way you’ve done things in the past hasn’t brought you clarity, confidence, and certainty isn’t it time to think about things differently?

At Sequoia, we advise our clients to ignore what the crowd is doing, and tailor investment decisions based on your predetermined personal goals. Individualized customization in all aspects of your financial plan is key to success.

Investing simply based on past performance, hoping for the same outcome is like driving while looking through the rear-view mirror. Instead, look forward with your life’s highest purpose as your north star surrounded by those you love and trust. Planning your optimal financial future requires careful consideration, frequent course corrections, and above all, financial consciousness.

Learn more at or call (831) 576-2731 or email

Kristina Kuprina (CA Insurance Lic. #0F11184) is a Registered Representative with, and securities and Advisory services offered through LPL Financial, a Registered Investment Advisor, Member FINRA/SIPC. Financial Planning may be offered through Sequoia Wealth Advisors & Investment Management Inc., a Registered Investment Advisor and separate entity from LPL Financial.