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Financial Consciousness 101: Fire in the Mountains

September 11, 2020

This week I’d like to acknowledge the deep suffering, loss, fear, and disruption experienced by our dear friends and neighbors here in Santa Cruz County in recent weeks. The devastation has been total for many and my heart goes out to each and every one of you affected by the CZU August Lighting Complex fire.

The lightning storm that sparked 32 fires across the greater San Francisco Bay Area on the morning of Aug. 16 is what the financial industry calls a black swan event. While we can expect risk of some kind, a natural phenomenon as powerful and widespread as this can never be predicted.

It is difficult to fathom the immensity of such a storm and an outcome so devastating to our community. Harder still to imagine starting over. Yet seemingly monumental tasks, such as rebuilding a home or clarifying your financial life, are done in steps. They are taken in pieces we can handle. And they are done with the help and support of the community. Please tell me how I can be of service.

Learn more about Financial Consciousness at or call (408) 645-2500 or email

Kristina Kuprina is a Financial Advisor with and securities offered through LPL Financial, a registered investment advisor. Member FINRA/SIPC. Financial Planning may be offered through Sequoia Wealth Advisors & Investment Management, Inc., a registered investment advisors and separate entity from LPL Financial.