By Kristina Kuprina, Founder & CEO, Sequoia Wealth Advisors.

Humans love to project human characteristics upon money. We mythologize it. We describe it as good or evil. Some worship money. Others fear it. We vilify those who have a lot as greedy or those who have little as lazy. But money is neither moral or immoral, conscious or unconscious. It’s just a tool. Like a screwdriver, money’s effectiveness depends on how it’s used.

Many people don’t have a lot of clarity around money because they’re not accustomed to talking plainly and openly about it. We often inherit our attitudes towards money from our parents and tend to share them only with our partners. As a result, finances remain one of the few areas of personal privacy in America.

To eliminate the emotion surrounding money and use it as a tool, you need a guide devoted to helping you attain both personal and financial strength, as well as independence and confidence through an innovative financial planning approach that is built around your values, aspirations, and goals.

Kristina Kuprina (CA Insurance Lic. #0F11184) is a Registered Representative with, and securities and Advisory services offered through LPL Financial, a Registered Investment Advisor, Member FINRA/SIPC. Financial Planning may be offered through Sequoia Wealth Advisors & Investment Management Inc., a Registered Investment Advisor and separate entity from LPL Financial.